RESUME

Manage client relationships, including strategy meetings, media plan development, creative concept creation, and presentation delivery. Participate in developing marketing plans for digital, social, print, and web platforms.  

Lead a creative team in managing day-to-day projects, from conception to production. Coordinate weekly team status meetings to meet all creative deadlines.

Mentor, train, and manage interns, providing them with guidance and support. Develop WordPress template sites, social media calendars, direct mailings, newsletters, and weekly posts using Hootsuite.

Create a branding style guide and implement a re-branding strategy for client materials, while ensuring brand compliance. Engage in multichannel outreach and work with diverse vendors to achieve top results. 

Lead freelance designer on the Bacardi-USA team provided the concept and creative support for national promotional campaigns on Bombay Sapphire, Oxley, Cazadores, Corzo, and D’ussé.

Collaborated on Widmer Brothers Brewing's Alchemy Ale, Redhook’s Longhammer, and Audible Ale. The team's creative execution was used in Moet & Chandon and Drew Estates' new business pitches.

Lead freelance designer on the W.J. Deutsch team providing concept and creative support for national promotional campaigns on multiple wine brands, including Yellow Tail, HobNob, Llai Llai, Josh, and Girard. Additionally, provided concepting and creative support for the W.J. Deutsch National 2012 Meeting.

Developed concepts and executed national promotional campaigns and shopper marketing programs for Kraft beverage brands and the launch of MiO. Provided support to the Subway creative team and contributed to winning the Philips Norelco account.

Executed national shopper marketing programs for Colgate-Palmolive's products in Walmart, Target, Walgreens, CVS, and Kroger. Provided creative support for new business pitches and executed a national promotional campaign for the Speed Stick Stainguard launch.

Executed national and regional promotional campaigns as a Freelance designer on Subway's creative team, created in-store elements and TV spots. Provided creative support for Perdue, Dannon, and Mars.

Supervised the creative execution of national and regional promotional campaigns for clients such as Tylenol, Listerine, Imodium, Tree Top, and MasterFoods. Managed the shopper marketing team that provided support to Walmart, Walgreens, Rite Aid, K-Mart, and CVS. Collaborated on the leadership team, working towards improving the level of creative work provided to our clients and helping the agency grow.

Developed and executed national and regional promotional campaigns for Unilever, McCormick, and Bel/Kaukauna. Designed and executed the Snuggle laundry campaign that earned our marketing agency the Silver Reggie Award. 

Responsible for creating concepts and creative execution for national promotional campaigns for Diageo and Kraft beverage brands, launching three products. Managed Diageo's field teams and provided regional promotional elements, supervised the Smirnoff ICE brand, and provided creative support for new client pitches and company promotions. 

Supervised creative execution for national and regional campaigns, packaging, and merchandising for Castrol Oil, International Paper, Spencer Gifts, and Sea-Doo. 

Creative execution for Schieffelin & Somerset on Tanqueray, Dewar’s, and Johnnie Walker.